09 Aug Apple is the First Company Ever to Reach 1 Trillion Dollars!

It kind of sounds fake, doesn’t it? A TRILLION dollars? It’s like when I was a kid and someone would ask me how much I thought that car cost and I’d respond something like “a million billion gazillion dollars!” I mean, its not that far off…a TRILLION dollars is a thousand million! There will be others to follow soon. Amazon, Alphabet (aka Google) and Alibaba are close (apparently starting your company with the letter “A” is a very good thing to do).

What does this mean in the grand scope of things? Not much for the everyday consumer. For an Apple stock investor (of which, I am one in full disclosure), it provided a nice little price bump that likely won’t stick for long. So for some math…if you invested $10,000 in Apple in 2008, excluding dividends, you would have around $92,000 right now (and no, I didn’t own it then unfortunately, I was chasing girls, playing ultimate frisbee and maintaining a steady 3.0 GPA in college).

But Apple has an issue. They have TOO MUCH CASH. Now, I know that doesn’t sound like a bad thing in real life. For people, its a great thing, but for a business, it shows they aren’t investing enough in new products and markets, or innovation which is why they are projected to grow LESS than Amazon, Google, Johnson & Johnson and Berkshire Hathaway to name a few. Apple currently has more money in the bank than the United States GOVERNMENT!!! At this point, Apple might as well go buy Greece or something. I can’t think of a cooler place to have a Genius Bar than at the Parthenon. 

Congrats Apple. Now come out with a better innovative Macbook Pro. The icon bar was just all kinds of lame.